Brand equity is being built whether you plan it or not
Brand equity is the value people attach to your name before you say a word. Where businesses lose it, what that costs, and how to build it on purpose.
Craft6 min20 September 2026
Contact sheet
The Contact Sheet
What we are noticing, one frame at a time.
The Contact Sheet is the journal of Neon Frame Creative, a UK creative media studio covering strategy, imagery, film, design, web and social.
14 posts
Why human design beats AI design
AI design tools are fast and cheap, and they reach for the statistical middle of whatever you asked for. Two coffee brands, two prompts, and one logo twice.
Craft6 min15 September 2026
Why podcasting deserves a place in your marketing strategy
Podcasting builds authority, strengthens EEAT signals and feeds your whole content strategy. Full podcast production from £500 per episode.
Craft5 min11 September 2026
What creative work actually costs
Nobody publishes prices for film, brand or web. What actually moves the number, and how to compare three quotes that are not comparable.
Craft8 min8 September 2026
What the light in Barcelona taught me about colour
How the stained glass of Sagrada Familia tells a story in colour, and why stepping away from the desk is part of the creative process.
Craft4 min4 September 2026
How to name a development
Why so many new schemes are called The Old Something Works, what a name is actually doing commercially, and a test that kills a bad one in ten minutes.
Craft5 min31 August 2026
What should be in your logo folder
Logo file formats in plain English. What AI, SVG, EPS, PDF, PNG and JPEG are for, which variants you should be given, and why a PNG is not enough.
Craft6 min28 August 2026
SEO, GEO and AEO: three acronyms, one job
What SEO, GEO and AEO actually mean, why they overlap far more than most agencies admit, and the small differences between them that genuinely matter.
Craft10 min27 August 2026
The building is not the product
Market the development or the company behind it? For off-plan developers it was never a choice. When the building cannot be viewed, the buyer assesses you.
Sector notes9 min26 August 2026
How to brief a photoshoot: the one page that saves two days
The two days you lose on a shoot are not the shoot. They are the reshoot, and the fortnight of sign-off before it. Eight things on one page prevent both.
Craft5 min24 August 2026
Image rights, usage and licensing, in plain English
Who owns a commercial photograph in the UK, what a licence actually grants, and the five questions to settle before a shoot rather than eighteen months after it.
Craft6 min21 August 2026
Six disciplines, one point of view
Why the studio launched with all six disciplines live rather than starting with one and adding the rest. The handoff is where the work gets worse.
Studio3 min19 August 2026
The 9pm test
Every recommendation now gets verified the same evening, on a phone, alone. What your website has to do in sixty seconds to survive it.
Sector notes3 min17 August 2026
Why we shoot the library before the campaign
Building a photography and CGI library first makes every later asset cheaper. The campaign is the last thing you should commission, not the first.
Craft3 min14 August 2026
Rather talk than read
If any of this is close to a problem you have, send the brief. We will tell you what we would make and what it costs.