CityRise · Sheffield Investment case
The investment case for a city, made in three minutes.
Film16:9
16:9
Service
Brand film & video
Film that earns the second watch.
What it is
Neon Frame Creative is a UK creative media studio producing brand films, launch films and social cutdowns, planned so one shoot day feeds the website, the sales room and the feed rather than one of them.
Length is not the cost. Days are.
People ask for a price per minute and it does not exist. A two-minute film shot in one location in a day is a fraction of a ninety-second film shot across four sites with a presenter and a drone. Tell us the locations, the people who have to appear and the number of cuts you need, and the number follows.
Plan the cutdowns before the shoot, not after.
The vertical cut, the fifteen-second paid version and the silent captioned edit are not afterthoughts. They need different framing, and if nobody says so on the day you are cropping a wide shot into a portrait and hoping. We agree the full asset list before the camera comes out, which is why one day produces a quarter of content.
The second watch is the test.
Almost anything survives one viewing. A film worth the money gets sent to somebody else, or watched again by the person deciding. That comes from having something to say rather than from production value, which is why the strategy conversation happens before the shoot is booked.
What you get
- Brand and launch films
- Founder, presenter and testimonial films
- Plain-language explainers
- Drone and aerial
- Construction and progress timelapse
- Social cutdowns, verticals and captioned edits
Evidence
Already made
Work for film, made by this studio. Play it, step through it, or open the live site and use it.
CityRise · Henley Royal Regatta
A three-day sponsorship, cut to the ninety seconds worth showing.
Film16:9
Where it leads
- In FrameProperty developersBuyers commit before the building exists. Everything they judge it on, you commission.
- In FrameEducationFamilies decide in the first ninety seconds on your website. Everything after that is confirmation.
- In FrameFinancial servicesRegulation makes every firm sound the same. It says nothing about how you look.
- JournalSix disciplines, one point of viewWhy the studio launched with all six disciplines live rather than starting with one and adding the rest. The handoff is where the work gets worse.
One of six disciplines. See all of them · most briefs need more than one, and planning them together is what stops anything being made twice.
Film: straight answers
Asked and answered
- How much does a brand film cost in the UK?
- It is driven by shoot days, locations, crew size and the number of cuts, not by the finished length. A single-location day with one edit sits at the bottom of the range; a multi-site shoot with a full campaign of cutdowns sits well above it. Send the brief and you get a number.
- How long does a film take from brief to delivery?
- Three to five weeks for a single film: about a week of planning, a shoot day, then two to three weeks of edit and revision. Campaigns run longer because of scheduling rather than production. Rush turnarounds are possible and we will tell you honestly what they cost in quality.
- Do you provide captions and versions for social?
- Yes, and they are planned before the shoot rather than cropped out of it afterwards. Captions matter commercially as well as for accessibility, because most feed viewing is muted, and a film without them is being watched with the argument switched off.
Brief us on film
Send the brief, the deadline and who has to believe it. You will get a scope, a price and the name of the person who would run it.