# Shoot brief

**Project**
**Client**
**Shoot date**
**Location**
**Written by / date**

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## 1. What the audience has to believe

*One sentence. Not what the images show — what someone should think after seeing them.*

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## 2. Where the images will be used

*Tick all that apply. This sets crop, orientation and licensing.*

- [ ] Website hero
- [ ] Website secondary / gallery
- [ ] Property or listing portal
- [ ] Print brochure
- [ ] Social — square
- [ ] Social — vertical
- [ ] Paid advertising
- [ ] Outdoor / hoarding
- [ ] Press
- [ ] Investor or sales deck
- [ ] Other:

**Licence required:** media / territory / duration / exclusivity / sub-licensing

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## 3. Shot list, ranked

*Most important first. Ten to fifteen is a realistic day for interiors.*

| # | Shot | Orientation | Notes |
|---|------|-------------|-------|
| 1 | | | |
| 2 | | | |
| 3 | | | |
| 4 | | | |
| 5 | | | |
| 6 | | | |
| 7 | | | |
| 8 | | | |
| 9 | | | |
| 10 | | | |

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## 4. The one shot the day fails without

*If we came back with only this frame, was the day worth it?*

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## 5. People

| Name | Role | Available from / to | Wardrobe | Release signed |
|------|------|---------------------|----------|----------------|
| | | | | |
| | | | | |

**Who briefs them on the day:**
**Casting required:** yes / no

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## 6. Access, timing and light

**Site contact and mobile:**
**Building faces:** N / S / E / W
**Spaces available and when:**
**Access restrictions (keys, lift, PPE, induction):**
**Golden hour required:** yes / no — if yes, which shot and what time
**Weather contingency date:**

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## 7. Sign-off

**Approver (one name):**
**Have they seen this brief:** yes / no
**Contact sheet due:**
**Selects due back:**
**Finals due:**

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## 8. Hard deadline

**Files needed in hand by:**
**For:** (launch / print deadline / event)

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### The test

Could two people read this and disagree about what to do next? If yes, it is not finished.

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*Neon Frame Creative — neonframe.co.uk*